L-U Apparel is founded and created off of the idea of seeking light within our darkest moments .Only Good Lies Before Us when we believe in the ability to transform ourselves no matter the circumstances.

Being diagnosed with lupus at the age of 13 , Our founder Kadeem Tyrell Robley has had to face numerous life threatening challenges that helped him discover his mental strength. The support he gained through his experiences coming from his community, friends & family combined with his determination to want more for himself have lead to the construction of his resilience and allowed him to build himself up from his lowest moments. One of things he would go back to is : you may have been through hell but you are still standing tall today.”

The L-U teams believes that everyone has that survivor within them & that we have a need to reveal it in order to help us grow through our adversities.’We can’t control the cards that we were dealt with , however we decide how to play our hand and L-U ( standing for "Lone U" )is here to remind you that YOU are not alone but YOU alone have to believe in yourself enough to face your hardships.

Our ultimate goal at L-U is for our clients to wear our clothes as a badge of honour for their achievement of Going Through it & yet despite it all, still being here and trying to be the best version of themselves.